About Uta

Making Life, Leadership & Places More Authentic—One Bold Step at a Time

I’m Uta [oo-tah] Birkmayer—CEO whisperer, placemaker, visual strategist, health coach, cultural translator, and unapologetic optimist. I help people, businesses, and places reconnect to what makes them real—and powerful.

Born and raised in Germany, I’ve lived and worked all over the world: Japan, Hong Kong, China, the U.S., cruise ships at sea. My education spans Cornell, Harvard, and Germany’s best hospitality schools, but what shaped me most is the belief that authenticity is the source of all sustainable value—in life, in business, and in community.

Over the years, I’ve launched four businesses of my own, reimagined global hospitality and wellness brands, earned a few accolades, and become known as someone who sees the soul of a place—or a person—and helps it shine. But ask my mom what I do and she still says, “I can’t explain it, but it works!”

What ties it all together? A belief that when we operate from our true core—when we nourish our health, own our story, and show up as our full, complex selves—we become forces of nature. We lead better, live better, and leave the world better.

That’s why I created:

• Xsense – for authentic placemaking and living brand development
   
• Rocket Masterminds – for CEOs who crave depth, clarity, and community
   
• Rocket.Vision – to make strategy visible, engaging, and actionable
   
• Rocket Vitality – where health and leadership intersect
   

Whether I’m facilitating a CEO mastermind, helping design a culturally rooted resort, sketching business concepts on a whiteboard, or coaching a leader through burnout, I work from the same core principle: you can’t lead well if you’re not well—and you can’t create real impact unless it’s true to you.

Let’s ditch the superficial. Let’s build, grow, and lead from what’s real.